Who We Are

We're the in-house data team for mission-driven organizations, so you can stay focused on the people you're here to serve.

Let's connect

What We Do

Mission Driven Insights helps churches and nonprofits see clearly what's moving your mission forward so you can make confident decisions, measure what matters, and scale for lasting impact. You're already tracking attendance, engagement, and follow-up, but turning that into actionable insights and tracking what’s working and what’s not? That's where we come in.

Mission

To equip churches and nonprofits to see clearly, lead confidently, and multiply their impact, using the resources they already have to reach the people who need them most.

Vision

To see every church and nonprofit lead with clarity, know their people, reach them at the right time, and see lives transformed.

Our Approach

We understand engagement strategy.

We don't just clean data. We help you think through how people move from first-time interest to lasting connection. That means we understand your engagement pathways and the data that matters at each stage.

We work with what you already have.

We're not another tool vendor or marketing company trying to sell you the next platform. We work with your existing systems and help you get clarity and take action with what you have.

We combine strategy with operations.

We've lived in both ministry and nonprofit settings. We know your constraints (limited budgets, lean teams) and your priorities (mission over metrics). We work within those realities.

We scope for fit, not size.

We recommend partnership types based on what you need, timeline, and budget. No obligation to bundle services or expand scope.

We build for implementation.

Insight without action doesn't matter. We translate data into focused action plans, give you the tools to execute, and measure progress over time.

Our Team

Katie Baughman

Katie spent 10+ years in ministry and nonprofit operations, leading teams, solving operational problems, and seeing how systems either enable or frustrate mission. She combines that operational background with data expertise.

Her focus: helping organizations care for their people by knowing and connecting with them—so more guests become community, more donors stay committed, and more lives are changed by the impact of an engaged community.

Founder

Derek brings data and systems expertise to help organizations understand their information and act on it. He's experienced in analytics and technical problem-solving with a commitment to building clarity for mission-driven teams.

Principal Analytics Partner

Derek Baughman

Why We Work This Way

We're building toward a social enterprise model because we want sustainable, long-term impact in the mission-driven space. This vision shapes every decision.

  • We don't have pressure to maximize partnership size or length

  • Your long-term success matters more than our next retainer fee

  • We think of the organization as a whole, not just small projects

Tell us more about your organization

Not sure where to start? Share with us about your org and your biggest challenges, and we’ll schedule a free 30-minute clarity call.


We'll go deeper into your situation, goals, and what might help.
You'll know whether we're a good fit and what to expect next.

We want to learn more about you

Frequently Asked Questions

  • Foundations
    Set-up is 4 weeks, then an ongoing maintenance is recommended for at least 6 months to ensure the data structure proves successful from quarter to quarter.

    Direction
    Set-up is 4 weeks, then an ongoing maintenance is recommended for at least 6 months to allow time to see the effects of the newly implemented strategic processes.

    Foresight
    Set-up is 3 months with an additional 3 months to run the model on new data. Then a 1 year maintenance is recommended to see the full effects of implementing the predicted outreaches.

  • Yes, we work with what you already have. We work with Planning Center, HubSpot, Airtable, Google Sheets, and custom setups. We use existing tools when possible.

  • You get everything you need to move forward independently: organized data, documentation, and training.

    From there, you have options:

    • Continue independently with what we've built

    • Return at any time when you're ready for the next phase

    We're here when you need us.

  • We're Mission Driven Insights LLC, a for-profit consulting business with a social enterprise model. We make money from our work, and we're planning a nonprofit foundation to serve smaller organizations. Our goal is sustainable impact, not maximum profit.

  • I've lived in your world, in ministry and nonprofit operations, before I ever built a model or cleaned a spreadsheet, so I'm not walking in with a generic data playbook. Every organization is different. But what they all have in common, we’ve seen the many hats each staff member wears and we see how the mission never sleeps. So we think about this as a partnership. It is our goal from day one is to join with you on your mission, to serve your mission with the same passion you bring to the people you serve. We don’t just care about the numbers, we care about your mission.